Blog | Venatus

Viewability: the key to maximizing publisher revenue

In the ever-evolving digital landscape, gaming publishers are constantly seeking ways to enhance user engagement and maximize revenue. A crucial aspect of this quest lies in understanding and improving viewability.

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An interview at G-STAR 2023 with Matt Cannon, Venatus COO

Venatus had a blast at the G-STAR 2023 game show! Hosted in South Korea, the Venatus booth served as a fantastic networking hub for our Korean team and Matt Cannon, Venatus COO, to engage with industry professionals. The conversation below captures some great insights from throughout the event, and was made possible by KHGames!

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How lazy loading boosts publisher and advertiser revenue

Lazy loading is a strategy used in web development to delay the loading of non-essential resources, such as images, scripts, and ads, until they’re actually needed — meaning the essentials that the user sees first load much faster!

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Venatus launches multi-market gaming research

In partnership with GWI, a global insights leader, Venatus has released a multi-market research piece to offer a diverse view of the global gaming landscape.

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Everything you need to know about TCF 2.2

Businesses have until November 20th to ensure their website is compliant with version 2.2 of the IAB’s Transparency and Consent Framework (TCF 2.2). In this article, we’ll be uncovering exactly what this means for advertisers and publishers, and what needs to be done to ensure you stay in the GDPR’s good books.

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The Need-to-Knows from IAB's Gaming Upfronts 2023

This week, industry experts came together on one stage at IAB Gaming Upfronts 2023, all with one shared goal: revealing exclusive, eye-opening insights on gaming audiences, the ways we advertise to them, and the reasons why gaming communities are more relevant than ever.