Venatus Enters New Chapter with Acquisition and Appointment of New CEO & CFO

London | For Immediate Global Release

‍Venatus Media, the advertising growth engine where premium games, sports, and entertainment content thrive and brands meet audiences In the Zone, today announced it has been acquired by MediaScale Capital Limited, an investment fund backing the company's long-term growth.

The company also confirmed that Theodora Michail-Clendinnen has been appointed Chief Executive Officer and Joe Seath has been appointed Chief Financial Officer.

The changes mark a new phase of growth for Venatus, while its focus remains unchanged: gaming and entertainment remain at the core of the business.

The acquisition by MediaScale Capital Limited provides Venatus with greater scale and access to new demand, building on more than a decade of specialism in immersive, high-focus environments where its platform performs best.

It will also broaden what Venatus can offer publishers and advertisers, including data and identity tools, and technology and infrastructure, which Venatus will introduce to partners over the coming months.

Theodora Michail-Clendinnen steps into the CEO role from within Venatus' senior leadership team, having played a central part in building the business to its current position.

"This is an exciting moment for Venatus. We're entering this next chapter from a position of real strength. With the backing of MediaScale Capital we can now do more than ever for the publishers and advertisers we work with, while staying true to what has always set us apart: activating audiences In the Zone and turning high-focus moments into measurable outcomes." - Theodora Michail-Clendinnen, CEO, Venatus

"Venatus has built a genuinely differentiated position in gaming and entertainment advertising over more than a decade, and that specialism is exactly what drew us to this investment. We're backing a business with a clear focus, a proven team, and now the scale and partnerships to accelerate what it already does well. We're pleased to support Dora, Joe and the team as they take Venatus into its next phase." - MediaScale Capital Limited

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About Venatus

Venatus Media is the advertising growth engine where premium games, sports, and entertainment content thrive and brands meet audiences In the Zone. Engineered for outcomes, Venatus helps publishers and advertisers win in immersive, high-focus environments by combining predictive attention systems, adaptive optimization, and purpose-built formats that invite engagement without disrupting the experience. Venatus operates at the intersection of content, mindset, and commercial impact, powering measurable outcomes and lasting value across today's and tomorrow's most engaged communities. Founded in 2010 with operations across the UK, Europe, North America, and APAC, Venatus is built for The Zone — where audiences lean in and outcomes play out. Learn more at www.venatus.com

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Press Contact:
gareth.nicholas@venatus.com