Venatus Partners with Roblox as Official Reseller for Rewarded Video Across the UK, France and Germany

London | For Immediate Global Release

Venatus today announces its agreement with Roblox to partner as the official reseller for Rewarded Video across the UK, France and Germany, providing brands with premium access to Rewarded Video inventory within one of the most influential platforms shaping Gen Z culture.

Venatus now provides advertisers with a premium access point to Rewarded Video inventory across all three markets, backed by a direct commercial relationship with Roblox, ensuring scalable access across highly engaging environments.

Roblox has rapidly evolved beyond a gaming platform into a cultural hub for Gen Z, with the 18+ age demographic a key growth area, expanding by over 50% year-on-year, highlighting its shift toward a more mature, commercially valuable audience.

For brands, this shift is critical. Gen Z audiences expect to participate, not passively consume, with 72% saying it is important that experiences allow them to interact and engage (Roblox, The New Cultural Stage, Nov 2025). Roblox is built around this behaviour, making it one of the most effective environments to reach and engage this audience at scale.

This engagement translates into significant scale and incremental reach. Roblox reached 144 million daily active users in 2025, growing 69% year-over-year, with European audiences alone reaching 34 million DAUs (Source: Roblox Q4’25 Supplemental Materials). A large proportion of users are not active on platforms like Instagram or TikTok in the same period, making Roblox a critical channel for reaching otherwise hard-to-access Gen Z audiences (Source: GWI Core, Q1 - Q4 2025, (Base = 18+ UK Internet Users).

Through this partnership, Venatus enables advertisers to reach these audiences via opt-in Rewarded Video ads, where players earn in-game value in exchange for viewing an ad. These formats align directly with how Gen Z prefers to engage: opt-in, value-driven, and seamlessly integrated into the experience.

Rewarded Video is now live in over 400 experiences on the platform, including titles such as Grow a Garden, Dress to Impress, and Plants vs. Brainrots (Source: About Roblox - Roblox Expands Advertising Platform). Current performance reflects this alignment, with 87% of users reporting a favourable view of rewarded ads (Source: Roblox Audience Impact and Brand Lift Study in partnership with Latitude. Fielded March 2024. n = 2100. A13-49. US. Among monthly Roblox users. T2B.), alongside viewability rates over 95% and completion rates over 90% (Source: Roblox Newsroom, Jan 2026).

Fleur Bennett, Chief Publisher Officer at Venatus, said:
“Roblox sits at the centre of how Gen Z connects, creates and spends time. This partnership reflects how the industry is evolving, where advertising needs to be part of shared, lean-in experiences. Rewarded Video Ads are built for exactly that, enabling brands to engage audiences in ways that feel natural, immersive and commercially effective.”

Dora Michail-Clendinnen, CRO at Venatus, added:
“Gen Z is reshaping where attention lives, and Roblox is one of the clearest examples of that shift at scale. With rapid audience growth, deep engagement and strong commercial performance, it’s an essential channel for brands. By securing this agreement across the UK, France and Germany, we are giving advertisers a meaningful advantage in reaching one of the most valuable audiences in the market.”

Mark Bambury, Senior Director of Brand Partnerships at Roblox, said:
“Roblox is where players come to connect, create and express themselves. Rewarded Video reflects our commitment to building value across the ecosystem for brands, creators and users alike. Through our partnership with Venatus, we’re enabling advertisers to engage highly active Gen Z audiences across key European markets in formats designed for immersive, participatory environments.”

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About Venatus

Venatus Media is the advertising growth engine where premium games, sports, and entertainment content thrive and brands meet audiences in The Zone. Engineered for outcomes, Venatus helps publishers and advertisers win in immersive, high-focus environments by combining predictive attention systems, adaptive optimization, and purpose-built formats that invite engagement without disrupting the experience. Venatus operates at the intersection of content, mindset, and commercial impact, powering measurable outcomes and lasting value across today’s and tomorrow’s most engaged communities. Founded in 2010 with operations across the UK, Europe, North America, and APAC, Venatus is built for The Zone - where audiences lean in, and outcomes play out. Learn more at www.venatus.com

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For more information:

info@venatus.com

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