Venatus Media today announced that it has been acquired by Media Scale Capital Limited, while also appointing new CEO and CFO.
This partnership gives brands a premium access point to one of Gen Z’s most indispensable gaming platforms
Attention is the scarcest thing in advertising. Brain games have a lot of it. Here is what the research with Lumen Research and Brand Metrics shows about why focused puzzle audiences deliver for brands.
Receptivity builds on attention by explaining why some moments drive outcomes while others don’t.
The IAB Gaming Measurement Framework gives advertisers what they've been asking for, consistent, reliable ways to track campaign success across gaming environments.
Our highlights from a jam-packed week 🎮
This International Women’s Day, Venatus has taken a dive into current trends, changing attitudes, and what has been done so far to level the playing field for women in gaming.
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