Venatus is the advertising growth engine where premium games, sports and entertainment content thrives — and brands meet audiences In the Zone. We help publishers unlock sustainable revenue and give advertisers access to the most engaged audiences in digital media.
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2008
Matt Cannon & Rob Gay first built a working relationship while working in AdTech in 2008.
2010
From their experience, a notable gap was seen to provide solutions for the gaming industry. After a few notes written on napkins in the pub, Venatus was founded in 2010.
2015
After a few successful first years, the decision was made to expand globally, opening regional offices in the US and Australia.
2018
The rise of freemium gaming brought a boom to the industry. Games like Fortnite reaching mass markets created a huge opportunity to explain the power of gaming media to the wider advertising world.
2021
Livingbridge announces its investment in Venatus, supporting the business to establish itself as the largest global gaming ad specialist and investing heavily in proprietary technology.
Present
Venatus employs over 120 people globally, partnering with EA, Rovio & FUTBIN and running over 900 directly sold campaigns each year for the likes of LEGO, PlayStation and Disney.
Our ‘3 P’s’ define what matters most to us. Our talented people power the great things we do every day, allowing us to build the best AdTech platform that activates audiences In the Zone, enabling us to partner with publishers and advertisers who want to win in the moments that matter.
People
Our teams drive publisher revenue and connect brands with audiences In the Zone. Deep gaming expertise means every campaign and partnership is built around the communities that matter most.
Platform
Prosper combines predictive demand, high-impact formats, adaptive optimisation and adblock recovery — maximising revenue while protecting the experience audiences are In the Zone for.
Partnerships
Our relationships with EA, Rovio and FUTBIN give advertisers unrivalled access to audiences In the Zone — and publishers the premium demand that drives sustainable growth.
Our values are what we live by. They guide the way we work with publishers and advertising clients as well as how we work with eachother. We’re a group of go-getters that want to be involved in the next big play and to do that we’re committed to supporting others, including everyone and helping our team win.
As individuals and a team we share a passion, hunger and energy to deliver on our ambitious growth goals. We have high standards and expectations of ourselves and one another and we have the commitment, determination and self belief that we will succeed.
We are friendly, warm and welcoming and care about doing right by each other and for our clients. We want everyone to be comfortable and confident to do great work, bring their best thinking and ideas while growing and developing their talents everyday.
We take the initiative, ask questions and get involved. We enjoy the freedom of genuine autonomy in our roles and the opportunity to have our voices heard and we own our responsibilities.
We thrive on the challenge of working in a fast-moving market with ever-changing client needs and we have the flexibility to learn and adapt fast. We push boundaries with our continuous improvement and ‘how can we do this better?’ mindset. Thinking critically and creatively, we bring ideas and solutions to all we do.
We enjoy personally connecting and having fun together because we all play our part and rely on each other. We don’t carry passengers but we are always helpful and supportive to our team-mates in a refreshingly straightforward, open way.
