Venatus is a global provider of advertising solutions to the gaming and entertainment sector, offering a range of products and services to both advertisers and publishers looking to boost their advertising performance.
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Matt Cannon & Rob Gay first built a working relationship while working in AdTech in 2008.
From their experience, a notable gap was seen to provide solutions for the gaming industry. And, after a few notes written on napkins in the pub, Venatus was founded in 2010.
After a few successful first years, the decision was made to expand globally, opening regional offices in the US and Australia.
In 2018/19 the rise of freemium gaming brought a boom to the industry. Games like Fortnite now reaching mass markets and cross devices created a huge opportunity to explain the power of gaming media to the wider advertising industry.
Livingbridge, one of the UK’s leading mid-market private equity investors, announces its investment in Venatus. The investment supported Venatus in establishing itself as the largest global gaming ad specialist – facilitating its ambitious growth plans in the US, taking the business to new geographies, and heavily investing in its proprietary technology.
Now, Venatus employs over 120 people, providing solutions and signing deals with the biggest publishers in the world, such as EA, Rovio & FUTBIN. The global sales team enjoy having direct relationships with leading brands and advertisers from agencies such as Publicis, Omnicom and more, running over 900 directly sold campaigns each year for the likes of LEGO, PlayStation and Disney.
Our '3 P's' are a top level view of what's important to us as a business. Our talented people power the great things we do every day, allowing us to build the best AdTech platform that enables us to partner with publishers to grow their communities.
Our values are what we live by. They guide the way we work with publishers and advertising clients as well as how we work with eachother. We’re a group of go-getters that want to be involved in the next big play and to do that we’re committed to supporting others, including everyone and helping our team win.
As individuals and a team we share a passion, hunger and energy to deliver on our ambitious growth goals. We have high standards and expectations of ourselves and one another and we have the commitment, determination and self belief that we will succeed.
We are friendly, warm and welcoming and care about doing right by each other and for our clients. We want everyone to be comfortable and confident to do great work, bring their best thinking and ideas while growing and developing their talents everyday.
We take the initiative, ask questions and get involved. We enjoy the freedom of genuine autonomy in our roles and the opportunity to have our voices heard and we own our responsibilities.
We thrive on the challenge of working in a fast-moving market with ever-changing client needs and we have the flexibility to learn and adapt fast. We push boundaries with our continuous improvement and ‘how can we do this better?’ mindset. Thinking critically and creatively, we bring ideas and solutions to all we do.
We enjoy personally connecting and having fun together because we all play our part and rely on each other. We don’t carry passengers but we are always helpful and supportive to our team-mates in a refreshingly straightforward, open way.
