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A highly-engaging and creative campaign promoting Warner Bros. latest kids movie release, DC League of SuperPets. By utilizing a custom minigame placed within popular mobile games, Krypto the Super-Dog entertained young gamers across New Zealand.

Advertisers

197,000

Impressions

63.8%

Completion Rate

125,686

Completed Minigames

Warner Bros: DC League of Super-Pets

As part of their ‘Made of Different Stuff’ campaign, global drinks brand Rubicon enlisted Venatus through media agency The 7 Stars, to drive awareness of their exotic soft drinks amongst gaming and entertainment fans. 

Advertisers

739,341

Impressions

4.34%

CTR

Rubicon: Made of Different Stuff

Pokekalos is dedicated to all things Pokémon, giving gamers access to the latest information regarding Pokémon Diamond, Pearl, Go and much more. Since switching their ad-serving from Google AdSense alone to Venatus, Pokekalos has seen a significant uplift in CPMs and site revenue.

Publishers

+90%

Revenue Change

+60%

CPM Change

90%

Fill-Rate

Pokekalos

To best reach the teenage male demographic in the fight against knife crime, the Home Office sought Venatus to reach male gamers with an engaging and informative campaign.

Advertisers

667,796

Impressions

62.2%

VTR (overall VTR)

95.5%

VTR (Reward Video)

Home Office: #KnifeFree

To capture the popular female casual gamer demographic, Radox enlisted Venatus to launch a branded in-game integration on popular the mobile app, Angry Birds, with outstanding engagement rates and significant brand uplift.

Advertisers

2.3m

Completed Plays

4%

CTR

Radox: Scent Touch

A hugely creative campaign utilising the best of Venatus' creative expertise to excite and engage movie lovers across our gaming portfolio.

Advertisers

27%

Engagement rate

29 seconds

Average MRAID play-time

Universal Sony Pictures Home Entertainment: Venom: Let There Be Carnage

M.O.B.A. Network is a longstanding partner of Venatus, growing symbiotically alongside us over the past 5 years.

Publishers

+49%

Fill-rate increase

5.6x

CPM

+50%

Ad Viewability increase

MOBA Network

A global Gaming & Esports leader, Gfinity Digital Media is a renowned name in the industry. Gfinity plays host to highly engaged gaming audiences with a phenomenal network and reach.

Publishers

+598%

Revenue change (RealSport 101)

+63%

Fill rate increase (Epic Stream)

4x

CPM (GFinity esports)

Gfinity Digital Media

To promote the launch of their new horror film ‘Halloween Kills’, Universal/Mediacom briefed Venatus to build a bespoke and engaging campaign which generated viewership and awareness of the launch trailer.

Advertisers

76%

Video view-through rate (VTR)

661, 551

Video views

70%

Expandable Takeover VTR

Universal: Halloween Kills

To drive awareness of Coco Pops’ cereal & ‘Start the Magic’ campaign, Kellogg’s enlisted Venatus via media agency partners, Carat & The Story Lab to launch a custom branded campaign that would bring the magic of Coco Pops to life.

Advertisers

1,547,139

Minigame plays

26%

Engagement rate

83%

View-through rate

Coco Pops: Start the Magic

Public Health England enlisted Venatus through media agency MG OMD, to promote their 'Better Health - Every Mind Matters' campaign nationwide; supporting young people in caring for their mental health and wellbeing amidst the height of the COVID-19 pandemic.

Advertisers

728,734

Impressions

663,147

Completed Views

91%

VTR

Public Health England: Every Mind Matters