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BBC partnered with Venatus to raise awareness of their CBBC ‘Buzz’ App, which aimed to reinvent children’s content for a new generation. By utilizing Venatus’ exclusive kids gaming inventory, this captivating and award winning campaign drove awareness amongst young gamers.

Advertisers

5.27%

CTR

31.52%

Engagement Rate

BBC: CBBC Buzz App

To raise awareness of their latest Pokémon expansion pass, Nintendo partnered with Venatus to build an interactive campaign promoting the new downloadable content towards young gamers.

Advertisers

12.3%

CTR (MRAID)

40.1%

Engagement Rate (MRAID)

8.4%

CTR (Pre-Roll Video)

Pokémon: Sword and Shield Expansion Pass

Prior to the launch of the highly-anticipated Sky Cinema children's movie, 'Four Kids and It', Sky partnered with Venatus to deliver a campaign which would raise awareness of the movie amongst family audiences in the UK.

Advertisers

4.51%

CTR (MRAID)

33.74%

Engagement Rate (MRAID)

80.86%

VTR (Skinned Pre-Roll)

Sky: Four Kids and It

To promote the launch of their new mobile rewards app, ASDA partnered with Venatus through media agency Spark Foundry, to raise awareness amongst mainstream gaming audiences in the UK.

Advertisers

3.21%

CTR (MRAID)

97.92%

VTR (Reward Video)

ASDA Rewards App Launch

A highly-engaging and creative campaign promoting Warner Bros. latest kids movie release, DC League of SuperPets. By utilizing a custom minigame placed within popular mobile games, Krypto the Super-Dog entertained young gamers across New Zealand.

Advertisers

63.8%

Completion Rate

24.1%

Engagement Rate

Warner Bros: DC League of Super-Pets

As part of their ‘Made of Different Stuff’ campaign, global drinks brand Rubicon enlisted Venatus through media agency The 7 Stars, to drive awareness of their exotic soft drinks amongst gaming and entertainment fans. 

Advertisers

4.34%

CTR

72.5%

VTR

Rubicon: Made of Different Stuff

Pokekalos is dedicated to all things Pokémon, giving gamers access to the latest information regarding Pokémon Diamond, Pearl, Go and much more. Since switching their ad-serving from Google AdSense alone to Venatus, Pokekalos has seen a significant uplift in CPMs and site revenue.

Publishers

+90%

Revenue Change

+60%

CPM Change

90%

Fill-Rate

Pokekalos

To best reach the teenage male demographic in the fight against knife crime, the Home Office sought Venatus to reach male gamers with an engaging and informative campaign.

Advertisers

95.9%

VTR (Reward Video)

62%

VTR (PlayStation Video)

2.2%

CTR

Home Office: #KnifeFree

Ahead of the launch of their ‘Scent Touch’ shower gel, Radox required an innovative campaign that would raise awareness of their new product range.

Advertisers

4%

CTR

+66%

Brand Uplift

Radox: Scent Touch

A hugely creative campaign utilising the best of Venatus' creative expertise to excite and engage movie lovers across our gaming portfolio.

Advertisers

27%

Engagement rate

29 seconds

Average MRAID play-time

Universal Sony Pictures Home Entertainment: Venom - Let There Be Carnage

M.O.B.A. Network is a longstanding partner of Venatus, growing symbiotically alongside us over the past 5 years.

Publishers

+49%

Fill-rate increase

5.6x

CPM

+50%

Ad Viewability increase

MOBA Network

A global Gaming & Esports leader, Gfinity Digital Media is a renowned name in the industry. Gfinity plays host to highly engaged gaming audiences with a phenomenal network and reach.

Publishers

+598%

Revenue change (RealSport 101)

+63%

Fill rate increase (Epic Stream)

4x

CPM (GFinity esports)

Gfinity Digital Media

To promote the launch of their latest horror film ‘Halloween Kills’, Universal partnered with Venatus via Mediacom, to build a bespoke and engaging campaign generating viewership and awareness of the launch trailer.

Advertisers

3.34%

CTR (Premium Expandable Takeover)

70%

VTR (Premium Expandable Takeover)

76%

VTR (Reward Video)

Universal: Halloween Kills

To drive awareness of Coco Pops’ cereal & ‘Start the Magic’ campaign, Kellogg’s enlisted Venatus via media agency partners, Carat & The Story Lab to launch a custom branded campaign that would bring the magic of Coco Pops to life.

Advertisers

26%

Engagement Rate (MRAID)

83%

VTR (Video)

+25%

Uplift in positive brand sentiment

Kelloggs Coco Pops: Start the Magic

Public Health England enlisted Venatus through media agency MG OMD, to promote their 'Better Health - Every Mind Matters' campaign nationwide; supporting young people in caring for their mental health and wellbeing amidst the height of the COVID-19 pandemic.

Advertisers

91%

VTR

Public Health England: Every Mind Matters