Blog.

Venatus, a leading global gaming and entertainment advertising solutions provider, announces the acceleration of its global expansion strategy with three key hires.

Venatus is proud to be the first global gaming publisher platform (supply-side support) to achieve IAB’s Gold Standard 2.1 certification, leading the industry in driving improved supply chain transparency, ad quality and brand safety.

With so many ad-placements to consider and endless promises of sky-high engagement, it’s easy for advertisers to misunderstand the opportunities available or potentially get burned when flashy and expensive placements fail to reach a large audience. So how can advertisers make best use of their campaign budgets to reach gaming audiences at scale?

Venatus is now a proud Google Certified Publishing Partner! This respected accolade has been awarded to Venatus after satisfying an in-depth review from Google themselves. The assessment process officially establishes Venatus as experts in Google products while providing innovative technologies, valuable solutions and impactful services to help publishers succeed in maximizing revenue generation.

For the third year in a row, Venatus has been awarded the TAG Brand Safety Certified Seal by the Trustworthy Accountability Group (TAG) after demonstrating its compliance with brand safety standards, as independently validated through a rigorous audit by ABC.

This bright and interactive ad-placement advertising 'SpongeBob: The Cosmic Shake' made great use of our Microstitial Takeover format, featuring the game’s eye-catching trailer and beloved characters, which is why we’re featuring it as our campaign of the month!

Venatus, a leading provider of digital advertising solutions in the gaming industry, today announced the acquisition of AdinPlay, an AdTech business focused on monetising browser based games. The acquisition is the first since Venatus took on investment from the UK based private equity firm LivingBridge in 2021, and is part of their strategic plan to scale in the burgeoning gametech space.

Offering advertisers a way to engage meaningfully with the publisher’s audience results in a profitable experience for both sides of the ad exchange.

Newsweek announced their first annual rankings for the U.K.’s Top 100 Most Loved Workplaces® list, and Venatus was ranked among the countries leading businesses. The 2022 U.K.’s Top 100 Most Loved Workplaces® are the result of a collaboration with the Best Practice Institute(BPI), a leadership development and benchmark research company.

As we enter 2023, what better time to reflect on our achievements across the past year, working hard to boost revenue for publishers and engagement for advertisers, in an unfaltering gaming and entertainment landscape.

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As mobile usage continues to grow globally, the opportunity to target gamers in-between gaming sessions or whilst out and about is greater than ever and with modern advertising formats, advertisers can easily repurposing existing content to better utilise campaign budgets and extend reach across mobile devices.