Blog.

For the third year in a row, Venatus has been awarded the TAG Brand Safety Certified Seal by the Trustworthy Accountability Group (TAG) after demonstrating its compliance with brand safety standards, as independently validated through a rigorous audit by ABC.

This bright and interactive ad-placement advertising 'SpongeBob: The Cosmic Shake' made great use of our Microstitial Takeover format, featuring the game’s eye-catching trailer and beloved characters, which is why we’re featuring it as our campaign of the month!

Venatus, a leading provider of digital advertising solutions in the gaming industry, today announced the acquisition of AdinPlay, an AdTech business focused on monetising browser based games. The acquisition is the first since Venatus took on investment from the UK based private equity firm LivingBridge in 2021, and is part of their strategic plan to scale in the burgeoning gametech space.

Offering advertisers a way to engage meaningfully with the publisher’s audience results in a profitable experience for both sides of the ad exchange.

Newsweek announced their first annual rankings for the U.K.’s Top 100 Most Loved Workplaces® list, and Venatus was ranked among the countries leading businesses. The 2022 U.K.’s Top 100 Most Loved Workplaces® are the result of a collaboration with the Best Practice Institute(BPI), a leadership development and benchmark research company.

As we enter 2023, what better time to reflect on our achievements across the past year, working hard to boost revenue for publishers and engagement for advertisers, in an unfaltering gaming and entertainment landscape.

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As mobile usage continues to grow globally, the opportunity to target gamers in-between gaming sessions or whilst out and about is greater than ever and with modern advertising formats, advertisers can easily repurposing existing content to better utilise campaign budgets and extend reach across mobile devices. 

Direct sale ad campaigns are perhaps the best way for publishers to increase their advertising yield, by booking campaigns directly with large scale advertisers and marketing agencies. By cutting out the fees of programmatic middlemen, publishers can greatly increase their profitability by opening up to both direct and programmatic demand for their ad-units.

Advertisers require new options aside from outdated web banners, to truly connect with audiences in engaging ways. Rich media ad-formats offer that solution, with customizable, engaging and interactive formats driving higher engagement and click-through rates. As a result, these formats demand higher CPMs and can boost profitability for web publishers.

Display ads are a great way for publishers to initially introduce ad-revenue to their website and fund future growth, however taking advantage of effective optimizations for display ads can boost profitability to the next level.

With research showing 27.6% of all search engine clicks go to the first link on result pages, ranking highly amidst competitors is crucial to increasing overall site traffic. As outdated SEO methods like 'keyword stuffing' are increasing penalised by search engines, publishers must better understand how search engines function, in order to better optimize their content to boost search rankings and increase organic traffic.

With Venatus’ 12 year anniversary just passing in the rear-view mirror, what better time to look back and celebrate the highlights and achievements of our time so far representing gaming and entertainment audiences across the globe!