Venatus, a leading global gaming and entertainment advertising solutions provider, announces the acceleration of its global expansion strategy with three key hires.
With so many ad-placements to consider and endless promises of sky-high engagement, it’s easy for advertisers to misunderstand the opportunities available or potentially get burned when flashy and expensive placements fail to reach a large audience. So how can advertisers make best use of their campaign budgets to reach gaming audiences at scale?
Venatus is now a proud Google Certified Publishing Partner! This respected accolade has been awarded to Venatus after satisfying an in-depth review from Google themselves. The assessment process officially establishes Venatus as experts in Google products while providing innovative technologies, valuable solutions and impactful services to help publishers succeed in maximizing revenue generation.
Venatus, a leading provider of digital advertising solutions in the gaming industry, today announced the acquisition of AdinPlay, an AdTech business focused on monetising browser based games. The acquisition is the first since Venatus took on investment from the UK based private equity firm LivingBridge in 2021, and is part of their strategic plan to scale in the burgeoning gametech space.
Newsweek announced their first annual rankings for the U.K.’s Top 100 Most Loved Workplaces® list, and Venatus was ranked among the countries leading businesses. The 2022 U.K.’s Top 100 Most Loved Workplaces® are the result of a collaboration with the Best Practice Institute(BPI), a leadership development and benchmark research company.
As mobile usage continues to grow globally, the opportunity to target gamers in-between gaming sessions or whilst out and about is greater than ever and with modern advertising formats, advertisers can easily repurposing existing content to better utilise campaign budgets and extend reach across mobile devices.
Keep up with all things ad-tech and gaming as well as the latest company news from Venatus.