Venatus Casual Gamers

Casual gamers play for entertainment when they find themselves with spare time, commuting, or relaxing at home. They have access to a wide range of games through their mobile or portable consoles and value quality of content and enjoyment above all else. They understand the role of ads in free games and prefer brands that add to their experience, not distract from it.

Mobile & Hand-held Naturals

18-60s with female skew

51 Million MAUs across Venatus

Favorite genres and how we can reach them

Casual Gamers are drawn to level-based or session-based games, allowing them to easily put down and resume later. They seek a relaxing experience that fits around their activity, compared to more intensive games that require time commitments.

Metaverse