Revisit our sessions from the Summer Adtech Virtual Event

Written by
May 13, 2024

A big thank you to everyone who joined our webinars this week, with a special thank you to Smart AdServer for organising a great event.

Venatus took part in three sessions throughout the week, sharing insight into the different aspects of gaming, from esports with Gfinity to the impact of COVID-19 on our gaming behaviour. Catch up on all of our sessions below:

Esports Q&A with Gfinity

Tom Briant, Head of New Business & Strategic Partnerships, Venatus, interviewed Talal Musa, Head of Digital Media, Gfinity PLC, to learn more about the esports landscape. This Q&A explores the nuances of esports audiences, the impact of COVID-19 on the gaming industry, and details how brands can engage with gamers and esports enthusiasts.  

Venatus Presents: Why we game

How did the gaming industry manage to grow by 75% during a pandemic? With more people gaming than ever before, it’s time we took gaming seriously. In this webinar, Jermaine Abel, Sales Director, Venatus, shares insight into the multifaceted world of gaming, from streaming to mobile gaming, there have never been more ways to engage with this valuable audience.

Beeswax Presents: The Future of In-Game Advertising

Rob Gay, CEO, Venatus, joined Beeswax, Bidstack, Audiomob and Gadsme to discuss the transformation of the in-game advertising space, from the brands that are embracing gaming, to the metrics digital advertisers can achieve through in-game environments.