Advertising

Building a sustainable ad model: Creating value for advertisers

Offering advertisers a way to engage meaningfully with the publisher’s audience results in a profitable experience for both sides of the ad exchange.

Venatus Guide to Mobile Ad Formats

What are direct ad sales? And how can publishers benefit from them?

What are Rich Media ads? And how to boost Site Profitability with them

Understanding Gaming Audiences

Once considered an elusive audience, the widespread popularity of casual mobile games has helped massively diversify the demographic of the modern gamer; and with new interactive ad-formats available at scale, it’s never been easier to engage with gaming audiences in unique and attention-grabbing ways. 

Why Advertisers should Consider In-Game Advertising

In-game advertising refers to the placement of adverts within native video game environments, offering a seamless integrated advertising experience for both players and advertisers alike. This guide will cover the benefits of in-game advertising, formats available to advertisers and key considerations to acknowledge when choosing in-game placements.