Rubicon: Made of Different Stuff

As part of their ‘Made of Different Stuff’ campaign, global drinks brand Rubicon enlisted Venatus through media agency The 7 Stars, to drive awareness of their exotic soft drinks amongst gaming and entertainment fans. 

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ClientTarget AudienceStrategyCreativeResults

Rubicon: Made of Different Stuff

To raise awareness of their exotic soft drinks range, Rubicon sought to engage with UK based gaming and entertainment fans in an eye-catching and engaging way. Armed with both a 15s and 30s video creative, Rubicon were open to repurposing this in a new and creative way.

Target audience

Inventory / Network

Rubicon looked to engage with male and female gaming and entertainment fans, aged between 18-34 for their campaign.

18-34
Males Females

Strategy

In order to target gaming and entertainment audiences contextually, Venatus built a sitelist with our top sites aligning with these audiences, including futbin.com, op.gg and raider.io.

Rubicon: Made of Different Stuff

Creative

Ad Formats

With 15 and 30s video assets provided for our in house-creative team, they repurposed these into a Premium Expandable Takeover (PET), by combining static images with the original video creative to form an interactive rich media placement, expanding when users hovered their mouse over the ad.

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Delivery

The campaign ran for 12 days commencing in late June, and was served across a selection of Venatus’ top Core Gaming and Entertainment sites, pre-determined to be most popular with the 18-34 demographic. 

Refreshingly Impressive Performance

The eye-catching Rubicon campaign with its rich media Premium Expandable Takeover delivered over 730,000 impressions in the UK, with a benchmark busting CTR of 4.34%, or just over 32,000 clicks.

The top performing hours of the day across the campaign were between 5-6pm and 7-8pm, with the top performing sites including futbin.com, raider.io and op.gg. 

739,341

Impressions

739,341

4.34%

CTR

4.34%

Results.

Testimonial

"It was a seamless experience working with Venatus from start to finish. From creative to ad-ops, they helped us deliver a brilliant rich media display campaign that performed well over the industries benchmark. Our clients were thrilled with the results, and we will be looking to build on the success of the campaign and work with them again across future activations."

Sam Wallis

Account Director

the7stars

Rubicon: Made of Different Stuff

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