BBC: CBBC Buzz App

BBC partnered with Venatus to raise awareness of their CBBC ‘Buzz’ App, which aimed to reinvent children’s content for a new generation. By utilizing Venatus’ exclusive kids gaming inventory, this captivating and award winning campaign drove awareness amongst young gamers.


BBC: CBBC Buzz App

BBC launched the CBBC Buzz app aiming to reinvent children’s content for a new generation. The app hosts a safe and trusted platform where children can swipe through a feed of short-form videos, GIFs, quizzes, and memes based on their favorite shows. BBC partnered with Venatus to increase awareness of their app amongst young gamers. 

Target Audience

Inventory / Network

The campaign aimed to generate awareness and excitement for the CBBC app among their core audience of kids aged 6-12 years old.

Boys & Girls
6-12 Years


As the campaign aimed to reach relevant audiences on mobile and tablet devices, Venatus identified its popular kids mobile gaming inventory as the perfect fit to reach kids aged 6-12, particularly Rovio’s Angry Birds catalog. To allow young gamers to interact with the CBBC brand, a custom MRAID minigame was selected as the best ad format for the campaign.

BBC: CBBC Buzz App


Ad Formats

CBBC and Havas worked together with Venatus to create an emoji-themed quiz, named the ‘sticker name minigame’. Once finishing the minigame, a call-to-action appeared inviting players to continue the fun by playing similar games on the CBBC Buzz app.

Play the MRAID minigame here.

CBBC Buzz MRAID Start Screen
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The minigame was served during natural pauses in gameplay, across apps including Bad Piggies, Angry Birds Epic, Angry Birds Space, Angry Birds Go, Angry Birds 2 and Angry Birds Seasons.


Winner: ‘Most Effective Entertainment Campaign’ - Effective Mobile Marketing Awards 2019

With an engagement rate of 31.52%, this massively exceeded the typical 20% benchmark, with click-through rates also very high at 5.27%. The campaign over-delivered on impressions by 14% providing high awareness of the CBBC Buzz app to young gamers.

Reflecting on the campaigns win, the judges commented:

Strong strategy and execution and great results. And we loved the app too, it’s great fun.




Engagement Rate

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