GLOBAL | MAR ‘23
Venatus has been awarded the TAG Brand Safety Certified Seal by the Trustworthy Accountability Group (TAG) for the third year running, after demonstrating its compliance with brand safety standards, as independently validated through a rigorous audit by ABC.
Brand safety continues to be a big worry for those trading online advertising, with a recent study revealing 40% of media industry leaders expect brand safety concerns to increase in 2023.
By undertaking ABC’s audit, Venatus has proved its processes meet industry best practices on this complicated and fast-changing challenge. This gives brands greater confidence that their advertising will not be associated with content that could jeopardise their brand reputation.
As a TAG approved auditor, ABC supplies the online media industry with a trusted and robust validation service, delivering reassurance to those in the online ad trading industry.
Matt Cannon, Chief Operating Office at Venatus comments:
“As brand safety is a top priority for our advertising partners, Venatus strives to offer trustworthy and reputable environments to advertise on. Once again, we’re very pleased that our enduring commitment to maintaining rigorous brand safety standards, has resulted in the upkeep of our TAG Brand Safety Certification since 2020.”
Simon Redlich, Chief Executive at ABC, said:
“Congratulations to Venatus for successfully completing our audit and achieving TAG’s Brand Safety Certified (BSC) Seal. BSC Certification is a clear demonstration that Venatus is committed to upholding industry-recognised brand safety standards, protecting the integrity of their partners as well as the wider digital advertising supply chain.”
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For more information on ABC’s audit services please go to:
Venatus is a leading provider of digital advertising solutions to the gaming and entertainment sector, offering a comprehensive suite of products and services to advertisers and publishers. The company's mission is to become the number one advertising solution in gaming through innovative technology and next-level partnerships.
ABC is a leading industry-owned auditor for media products and services, with specialist skills in digital ad trading. Through our experienced teams we provide an independent service checking compliance across a range of media standards. Our rigorous auditing of multiple business types underpins the work of other Standards setters such as BARB and TAG.
ABC has played an integral role in developing and auditing online standards for nearly 25 years. We conducted the world’s first Brand Safety audit back in 2006, and in the same year partnered with the IAB US to create the International IAB/ ABC Spiders and Robots List. We helped launch JICWEBS (the Joint Industry Currency for Web Standards) in 1999 and were part of the team that defined and validated early online metrics, including many of the standards being used today. In 2013, our viewability testing was the first in the world to be performed in a controlled, walled garden environment. Our logo stands for quality and trust in media, empowering our industry to trade with confidence.
For more information please visit www.abc.org.uk.
For press enquiries, please contact Suzy Saker at email@example.com or 01442 200788.
About the Trustworthy Accountability Group
The Trustworthy Accountability Group (TAG) is the leading global certification program fighting criminal activity and increasing trust in the digital advertising industry. TAG advances its mission of eliminating fraudulent traffic, facilitating the sharing of threat intelligence, and promoting brand safety by connecting industry leaders, analyzing threats, and sharing best practices worldwide. The 600+ member TAG community include the world’s largest and most influential brands, agencies, publishers, and ad tech providers. TAG is the first and only Information Sharing and Analysis Organization (ISAO) for the digital advertising industry. This U.S. Department of Homeland Security designation means TAG is the primary forum for sharing threat intelligence in our industry.
For more information on TAG, please visit tagtoday.net
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