3 Easy Ways to Ensure Your Site is COPPA Safe

Written by
May 14, 2024

As a gaming publisher, it's important to be aware of and comply with the Children's Online Privacy Protection Act (COPPA) when monetizing your content. COPPA is a legislation designed to protect the privacy of children under 13 years of age online. Failure to adhere to the COPPA regulations can lead to severe consequences, including substantial fines and damage to your reputation. So, how can you ensure compliance with COPPA while still effectively monetizing your gaming content? Here are three strategies to get you started.

1. Obtain parental consent for data collection: COPPA requires obtaining verifiable parental consent before collecting personal information from children under 13. When serving ads on your gaming platform, make sure to partner with an adtech platform, like Venatus, that has robust and COPPA-compliant parental consent mechanisms in place. Venatus provides tools that facilitate obtaining parental consent, ensuring compliance with COPPA regulations while still enabling you to monetize your content effectively.

2. Implement age-gating mechanisms: Age-gating is a crucial step to prevent underage users from accessing targeted ads. By implementing age verification mechanisms on your gaming platform, you can ensure that only users above the age of 13 are viewing and engaging with ads. Venatus offers age-gating solutions that seamlessly integrate with your gaming content, allowing you to adhere to COPPA while maintaining a personalized and engaging experience for your adult audience.

3. Partner with COPPA-certified advertisers: When selecting advertisers for your gaming platform, prioritize those who are COPPA-certified. These advertisers have demonstrated their commitment to comply with COPPA regulations, ensuring that the ads served on your platform are appropriate for children under 13. By working with COPPA-certified advertisers, you can mitigate the risk of non-compliant ads appearing on your website or app, protecting both your users and your reputation.

Venatus, as a leading adtech platform, understands the importance of COPPA compliance for gaming publishers. We provide tools and solutions that help you navigate the complexities of COPPA law while maximizing revenue from your gaming content. Our COPPA-compliant advertising network and robust features ensure that you can monetize your platform effectively while adhering to the necessary privacy regulations.

In conclusion, as a gaming publisher, it is essential to prioritize COPPA compliance when monetizing your content. By obtaining parental consent, implementing age-gating mechanisms, and partnering with COPPA-certified advertisers, you can effectively comply with COPPA law while still monetizing your gaming platform. Partnering with Venatus can further enhance your compliance efforts while maximizing your revenue potential.

Publisher FAQs!

Q: What specific tools does Venatus use to automate the process of obtaining verifiable parental consent under COPPA?

A: Venatus employs advanced automated systems designed to streamline the process of obtaining verifiable parental consent. These tools ensure compliance with COPPA by securely managing consent forms and maintaining an audit trail for verification purposes.

Q: How does Venatus handle data collected from children under 13 in compliance with COPPA?

A: At Venatus, we adhere strictly to COPPA guidelines by implementing robust data protection measures. This includes encrypting personal information and ensuring that data collection practices are transparent and secure.

Q: Can Venatus provide guidance on how publishers can educate their users about COPPA compliance on their platforms?

A: Yes, as a Google Certified Publishing Partner with four consecutive years of TAG Brand Safety certifications, Venatus offers comprehensive resources and support to help publishers educate their users about COPPA compliance. This includes best practices for clear communication on user rights and responsibilities under COPPA, ensuring both publishers and their users are well-informed.

To learn more, speak to our team today, or head to our Knowledge Base and discover our library of publisher resources.