As Google once again delaying its deprecation of the third-party cookie until the second half of 2024, the question of how a cookie-less online advertising landscape will operate arises once again, as advertisers and technology platforms are crucially given more time to build and implement their alternative solutions.
Ad formats standardize the size, shape, functionality and placement of advertisements across given inventory, with each holding unique characteristics to help advertisers best engage with their target audience.
Our handy guide on ad-formats outlines the functionality and performance of the world’s most popular online advertising formats.
Google AdSense can be a great way for fledgling publishers to quickly and easily monetise their web inventory, however as audiences grow larger and more valuable, increasing exposure to a wider range of programmatic marketplaces, taking advantage of direct campaign deals and embracing site optimisation can massively increase profitability to fuel future growth online.
Header bidding technology has revolutionised the way publishers sell their ad-inventory programmatically online; allowing for increased revenue by accepting advertiser demand from multiple sources, whilst also giving advertisers access to premium inventory from around the world. But what is header bidding exactly and how can it be best utilised to increase revenue for publishers?
Venatus is pleased to announce the appointment of Tim Weller as Chairman. Tim is a successful entrepreneur within the media and technology industries. Most notably he founded Incisive Media in 1995 and grew it to a £250 million revenue media and events business within 13 years and he lead the company through an IPO on the main market in 2000…
Venatus proudly announces a newly extended partnership with community fan site, Planet Minecraft.
Making the decision to start monetizing your content is often a big stepping stone for publishers. For some, it will be a period of trial and error and there’s a good chance one or two hurdles will arise. Tasks like optimising site designs, following accessibility best practices, understanding new advertising standards and much more. But, not to fear! Venatus has been in the ad-tech game for over 10 years now and here is our foundational checklist of all the things to consider when looking to monetize your site with ads.
Keep up with all things ad-tech and gaming as well as the latest company news from Venatus.