Venatus is pleased to announce the appointment of Tim Weller as Chairman. Tim is a successful entrepreneur within the media and technology industries. Most notably he founded Incisive Media in 1995 and grew it to a £250 million revenue media and events business within 13 years and he lead the company through an IPO on the main market in 2000…
As the phrase non-fungible token (or NFT) drifts ever further into mainstream consciousness, the discussion over the use-cases re-emerges, is there room for NFTs in gaming?
Making the decision to start monetizing your content is often a big stepping stone for publishers. For some, it will be a period of trial and error and there’s a good chance one or two hurdles will arise. Tasks like optimising site designs, following accessibility best practices, understanding new advertising standards and much more. But, not to fear! Venatus has been in the ad-tech game for over 10 years now and here is our foundational checklist of all the things to consider when looking to monetize your site with ads.
Mergers and acquisitions are nothing new in the gaming industry. They can be worth billions to the acquired companies and generate an intense PR buzz for the buyers. January 2022 saw the two biggest gaming acquisitions ever, happening more or less within a week of each other…
The Metaverse as it’s being discussed today is fraught with misunderstanding and confusion. Let’s take a look at the common misconceptions about all things metaverse.
The gaming industry has created a diverse and inclusive community where everyone is welcome no matter what, how or why they game. Despite the abundance of variety within gaming, there are still common misconceptions that only certain brands can get involved and that there are only a handful of ways to reach gaming audiences.
This article was taken from the VideoWeek Gaming & Advertising Guide 2021, produced in partnership with Venatus.
Livingbridge’s investment will be vital in supporting Venatus in establishing itself as the largest global specialist in this space – facilitating its ambitious growth plans in the US, taking the business to new geographies, and heavily investing in its proprietary technology.
Through this partnership, Venatus will work with PlayerWON, a division of Simulmedia, Inc., to help brands access highly sought-after gaming audiences through premium, full-screen and player-controlled video campaigns.
Yesterday Google announced an almost two-year delay to their plans to bid farewell to third-party cookies. This news provides some much-needed certainty to publishers, most of which rely on advertising to support their freely available content.