What to Expect for Ad Revenue in 2024

Written by
February 15, 2024

In the fast-paced realm of adtech, the landscape of ad revenue is constantly shifting. As we find our way through 2024, gaming publishers are eager to know what's in store for them in terms of monetization opportunities. So, what's happening with ad revenue in 2024? Let's take a closer look.

1. Programmatic Advertising on the Rise: Programmatic advertising has been gaining momentum over the years, and it shows no signs of slowing down in 2024. This automated buying and selling of ad space allows for highly targeted and efficient campaigns, maximizing both revenue and user engagement. Gaming publishers who embrace programmatic advertising can expect a boost in ad revenue as they tap into a larger pool of advertisers.

2. Mobile Advertising Dominance: Mobile has been a dominant force in the adtech industry, and this trend is set to continue in 2024. With the increasing number of gamers accessing content through their mobile devices, gaming publishers have an incredible opportunity to monetize their mobile inventory. Advertisers will be investing more in mobile ad formats such as rewarded videos and playable ads, providing publishers with higher revenue potential.

3. Innovative Ad Formats: In 2024, gaming publishers can expect to see more innovative ad formats emerging. The industry will move beyond traditional banner ads and explore formats like augmented reality (AR) ads, virtual reality (VR) experiences, and interactive ads. These creative and engaging ad formats not only captivate users but also fetch higher ad revenue due to their novelty and impact.

4. Data-driven Targeting: As the importance of user data continues to grow, gaming publishers should focus on leveraging data-driven targeting in 2024. Advertisers are becoming increasingly interested in reaching specific audiences, and publishers who can provide valuable user insights and targeting capabilities will attract higher-paying ad campaigns. This shift towards data-driven targeting will lead to more personalized and relevant ads, resulting in better user experiences and increased revenue.

At Venatus, we understand the ever-changing adtech landscape and the challenges gaming publishers face in 2024. Our platform offers a range of innovative solutions to help publishers maximize their ad revenue. From programmatic advertising to mobile optimization and data-driven targeting, Venatus provides the tools and expertise to stay ahead in this dynamic industry.

As we look towards 2024, gaming publishers should embrace the evolving adtech trends, optimize their inventory for mobile devices, explore innovative ad formats, and utilize data-driven targeting. By combining these strategies with the support of Venatus, publishers can unlock their full revenue potential and thrive in the exciting years to come.