Venatus are delighted to announce that they have received Gold Standard 2.0 Certification from the Interactive Advertising Bureau (IAB) UK.
Since launching the Gold Standard in 2017, the IAB UK has continued to lift standards in the digital advertising industry. As an advertising technology company, focused on gaming and entertainment, Venatus is proud to have met the latest, more rigorous criteria for the Gold Standard 2.0.
This new certification demonstrates Venatus’ continued commitment to reducing ad fraud, upholding brand safety, ensuring privacy and data compliance and improving ad experience.
‘We are proud to have once again received the Gold Standard Certification. Venatus is committed to improving digital ad standards and is grateful for initiatives such as the Gold Standard 2.0 in driving change throughout the advertising industry.
Our publishers, advertisers and audiences will all benefit from these new standards, and we look forward to continuing our work with the IAB UK to protect the advertising experience for all.’ Rob Gay, CEO, Venatus.
About the IAB UK Gold Standard
The Gold Standard is open to all IAB UK members who buy and sell digital media. It improves the digital advertising experience, helps compliance with the GDPR and ePrivacy law, tackles ad fraud and upholds brand safety.
IAB UK’s Gold Standard 2.0 introduces more rigorous criteria, requiring certified companies to implement IAB Europe’s Transparency & Consent Framework.