Venatus is pleased to announce they have passed their 2022 brand safety audit, upholding their Trustworthy Accountability Group (TAG) certification and honouring their commitment to deliver upon the utmost brand safety practises.
With 80% of consumers agreeing they would reduce or stop buying products they purchase frequently, if advertised against contexts promoting extreme or dangerous content, ad placement online is integral to sustaining brand image.
By meticulously auditing all publishers onboarded and utilising targeted site-lists on a per-campaign basis, Venatus continues to thrive in offering large-scale, brand safe inventory for advertisers, which helps maximise awareness but also minimise the risk of placing ads alongside offensive, dangerous or illicit content.
The renewed TAG certification demonstrates Venatus continual commitment to upholding high standards of brand safety practise, protecting the advertising experience for publishers, advertisers and audiences alike.
About the TAG Brand Safety Certification
TAG is a global advertising initiative, advancing the mission of eliminating fraudulent traffic, facilitating the sharing of threat intelligence and promoting brand safety, through global co-operation amongst its 700+ strong member community.