Bolstering esports offering through a direct and programmatic partnership
Venatus, the global advertising technology platform, focused on gaming and entertainment, has today announced a partnership with GINX Esports. This partnership will see Venatus monetize the GINX Esports Online platform as well as offering custom sponsorship and content opportunities in collaboration with GINX Esports Studios.
GINX Esports is a turn-key esports solution provider based in London. GINX Esports provides creative and commercial solutions for brands, publishers and communities. In addition to GINX Esports Studios, a creative production company specialised in gaming, the group also operates GINX Esports TV, the world's leading esports TV channel, available in 45 million+ households across the globe. In December 2019, GINX Esports Online launched www.ginx.tv, the fast-growing online platform dedicated to lifestyle and culture for esports natives. The platform experienced 29X growth in H1 2020.
Commenting on the partnership, Michiel Bakker, CEO of GINX Esports added:
‘Having experienced exponential growth with the www.ginx.tv esports platform over the past 6 months, targeting 7.5 million pageviews by the end of the year, we have found in Venatus an industry-leading partner.’
‘Venatus can not only represent our commercial inventory in the market, but also weave together the insatiable demand for esports and gaming content, with Ginx's in-house production capabilities to deliver innovative brand solutions to advertisers that make for great viewing by Ginx's increasingly engaged community and beyond. This, in turn, will allow us to enhance the feature-set of the platform to make it more appealing for our users.'
This partnership follows a year of significant growth for esports, which has attracted a global audience expected to reach 495 million by the end of 2020. Over the last 10 years, Venatus has been growing their esports offering, establishing a network of esports websites and platforms for brands looking to explore the world of competitive gaming. The partnership with GINX Esports brings new esports environments to the Venatus portfolio and offers unique content opportunities spearheaded by the talented team at GINX Esports Studios.
Rob Gay, CEO, Venatus adds:
'We are delighted to be working with GINX Esports across their GINX Esports Online and GINX Esports TV platforms. GINX Esports has been curating esports content for over a decade, producing brand-safe engaging content for their loyal fanbase.’
'The growth that GINX Esports has experienced over the last year is testament to the quality of their content, and we look forward to working with them to create bespoke opportunities for brands looking to tap into this vibrant esports audience.'