Gaming ad sales house signs exclusive European ad sales deal with world's largest anime video streaming service
London, June 28 2016 – Venatus Media (www.venatusmedia.com), Europe’s largest gaming ad sales house, has won the exclusive right to represent the ad sales for Crunchyroll (www.crunchyroll.com), a global destination and platform for streaming Japanese anime and Asian video content. The partnership will see Venatus Media represent Crunchyroll exclusively in Europe, selling video pre-roll on desktop, mobile and Connected TV.
“Venatus Media’s expertise in video and core gaming and their ability to reach male millennials through the right advertisers makes them the perfect partner for us. And the majority of our audience identifies as core gamers so Venatus Media shares the same DNA as our business,” said Michael Aragorn, GM at Ellation.
Venatus Media has direct sales teams with specialist knowledge of cross-platform video sales and will help Crunchyroll connect to its extensive network of premium advertisers. The teams will also develop tailored strategies to help Crunchyroll drive revenue opportunities through programmatic deals and the Venatus Market video platform.
Crunchyroll provides officially-licensed premium video for the largest studios in Asia. Videos are translated into eight European languages English to meet the global demand for passionate fans of Asian pop culture - early adopters and some of the biggest consumers of video online. With over 25,000 episodes from 620 different series, Crunchyroll also has an audience in excess of 10 million monthly uniques and 80 million monthly video ad views.
“We understand the audience that loves anime and we're thrilled to be adding Crunchyroll to our expanding portfolio,” said Venatus Media co-founder Rob Gay.
Ellation is a leading OTT video business positioned at the forefront of the direct-to-consumer, over-the-top premium subscription model that is transforming the media industry. With brands such as Crunchyroll, and Creativebug, Ellation strives to transform the media landscape by building premium video experiences for passionate fans and providing sustainable business models for content creators. Ellation’s major funding comes from Otter Media, a joint venture between The Chernin Group and AT&T. Ellation is based in San Francisco, CA.