Today, Venatus has been verified to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles by industry-owned media auditor ABC. The aim of the Good Practice Principles is to enhance transparency in the UK digital display advertising market, ultimately giving brands greater confidence that their advertising will reach the right audience and will not be associated with content that could jeopardise brand reputation.
Venatus is a global advertising technology platform, focused on gaming and entertainment. Venatus was created to provide advertisers with direct access to gaming audiences. As the gaming ecosystem expanded, Venatus has remained at the forefront of the industry, gaining unique access to gaming and esports publishers for global brands.
As a JICWEBS approved auditor, ABC supplies the online media industry with a trusted and robust currency on which media space can be bought and sold. For more information on ABC’s audit services please go to: www.abc.org.uk/audit-services/brand-safety
Rob Gay, CEO at Venatus comments:
"We are proud to have been verified for the fourth consecutive year to the JICWEBS DTSG Good Practice Principles by ABC. Upholding industry standards and championing transparency is an essential part of our work, allowing us to provide the highest standard of brand safety to our clients. We look forward to continuing to drive standards in digital advertising with ABC, JICWEBS and DTSG in the years to come"
Simon Redlich, Chief Executive at ABC, said: “We are delighted to have audited Venatus to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles. Our auditing services give the industry confidence about compliance with JICWEBS industry-agreed standards, raising the bar in the important area of brand safety.”
ABC is a leading industry-owned auditor for media products and services, with specialist skills in digital ad trading.
Through our experienced teams we provide an independent service, checking compliance across a range of media standards. Our rigorous auditing of multiple business types underpins the work of other Standards setters such as BARB, JICWEBS and TAG.
Our logo stands for quality and trust in media, empowering our £22bn industry to trade with confidence. For more information please visit www.abc.org.uk
For press enquiries, please contact Suzy Saker on 01442 200788 or email@example.com
JICWEBS is the UK's Joint Industry Committee for Web Standards and is made up of the following trade bodies: Association of Online Publishers (AOP), Internet Advertising Bureau (IAB) UK, News Media Association, ISBA – the voice of British advertisers – and the Institute of Practitioners in Advertising (IPA).
For more information please visit www.jicwebs.org