How to Get Your Site Approved on SSPs and Programmatic Demand Sources

Written by
May 23, 2024

One of the key goals for gaming publishers is to monetize their content effectively. And to achieve this, partnering with Supply-Side Platforms (SSPs) and programmatic demand sources is crucial. These partnerships open the doors to a vast network of advertisers and provide access to a wide range of high-quality ads. However, getting your site approved on these platforms can sometimes be a challenge. To help you navigate this process successfully, we've compiled a list of best practices to increase your chances of approval.

1. Quality Content

The foundation of any successful gaming website lies in its content. Ensure that you have high-quality, original, and engaging content that aligns with your target audience's interests. This not only attracts more users but also signals to SSPs and demand sources that your site is reputable and valuable.

2. User Experience

A seamless user experience is essential for approval on SSPs and programmatic demand sources. Optimize your website's loading speed, navigation, and mobile responsiveness. A positive user experience ensures higher engagement levels and better ad performance, making your site more attractive to advertisers.

3. Ad Placement

Ad placement plays a crucial role in the user experience. Ensure that your ads are strategically placed without disrupting the flow of content. Avoid excessive ad clutter and intrusive formats that can lead to ad fatigue, driving users away from your site. Remember, striking the right balance between user experience and ad visibility is key.

4. Ad Quality

Advertisers value brand safety, and SSPs and programmatic demand sources prioritize it when approving sites. Ensure that your ads are of high quality and relevance to your target audience. Avoid misleading or low-quality ads that may harm your site's reputation and credibility.

5. Compliance with Policies

Each SSP and programmatic demand source has its own set of policies and guidelines. Familiarize yourself with these policies and ensure that your website meets their requirements. Adhere to industry standards for viewability, ad formats, and data privacy. Compliance with policies demonstrates professionalism and reliability to potential advertisers.

6. Transparency

Transparency is highly valued in the ad tech industry. Provide accurate and up-to-date information about your website, including traffic metrics, user demographics, and engagement statistics. Being transparent about your site's performance helps build trust with SSPs and demand sources, increasing your chances of approval.

By implementing these best practices, you can significantly increase your chances of getting your site approved on SSPs and programmatic demand sources. However, the process can still be complex and time-consuming. That's where Venatus comes in. As a leading adtech platform, Venatus can help you navigate this process seamlessly, offering expertise, access to premium advertisers, and advanced monetization solutions. Partnering with Venatus can take your gaming website to new heights of success, maximizing your revenue potential and ensuring a seamless ad experience for your users.

Publisher FAQs!

Q: What are the common reasons for rejection by SSPs and programmatic demand sources when a gaming site applies for approval?

A: Common reasons for rejection often include insufficient site traffic, low-quality content, poor user interface, or non-compliance with ad standards. Venatus helps publishers understand these criteria and guides them in enhancing their sites to meet these standards effectively.

Q: How does Venatus assist publishers in meeting the technical requirements for SSP and programmatic demand source approval?

A: Venatus provides technical support to publishers by helping them optimize their site infrastructure, ensuring it meets the technical standards required by SSPs and programmatic platforms. This includes assistance with integrating proper ad tags, optimizing load times, and ensuring mobile compatibility.

Q: What ongoing support does Venatus offer to ensure publishers remain compliant with SSP and programmatic demand source standards?

A: Venatus offers continuous monitoring and updates regarding compliance standards from SSPs and programmatic demand sources. We provide regular updates and strategic advice to our publishers to help them stay compliant, ensuring their ongoing ability to monetize effectively through these channels.

To learn more, speak to our team today, or head to our Knowledge Base and discover our library of publisher resources.