To raise awareness of their latest kids release, game developer THQ Nordic partnered with Venatus through media agency Havas Entertainment, to promote ‘SpongeBob: The Cosmic Shake’ towards young gamers. The goal of this campaign was to showcase the key features of the game, encouraging gamers to learn more about the title and persuade them to purchase a copy. This bright and interactive ad-placement made great use of our Microstitial Takeover format, featuring the game’s eye-catching trailer and beloved characters, which is why we’re featuring it as our campaign of the month!
Based around the hit kids TV show, SpongeBob SquarePants, the following target audiences were prioritised to best appeal to those who would want to play the game:
- 12-25 year olds
- Families with young children
- Fans of platform games
- Fans of SpongeBob
To best reach the target audiences chosen for the campaign, a selection of Venatus’ web inventory most popular with these audiences was chosen, including rpgsite.net, futbin.com and rankedboost.com.
Ad-Format & Creative
In order to showcase the key features of ‘SpongeBob: The Cosmic Shake’, our Microstitial Takeover was selected due to its broad customization options. The creative featured the original game trailer, embedded within a takeover featuring the game’s now infamous characters, offering a call to action linking to THQ Nordic’s landing page. By utilizing a Microstitial Takeover, users could roll over the creative to unlock a full screen view of the trailer, as well as a gallery tab with screenshots taken directly from the game and an info tab offering further information about the game and its developers.
“As the audience for this title is slightly younger, we were looking for fun and creative formats.
This game is a celebration of SpongeBob, showcasing an array of iconic costumes, characters, and locations from the series. This format is great as it allowed us to demonstrate the breadth of content available through additional screenshots and videos.
We always enjoy working with Venatus – their creative team are collaborative and great at responding to feedback. The creative team come up with some great formats and this is always backed up by strong targeting.”
Senior Account ExecutiveHavas Entertainment
If you’d like to capture the attention of gamers across the globe with eye-catching ad-placements, get in touch a the link below:
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