Build vs. Outsource: Direct Sales Team

Written by
February 15, 2024

Running a successful gaming publishing business involves navigating complex challenges, especially in the realm of ad operations (ad ops). While the idea of building an in-house direct sales team may seem appealing, it comes with significant hurdles. This article shifts focus to discuss the complexities of creating an in-house team and why working with an expert team with established demand partner relationships is often the more strategic choice for gaming publishers.

Attempting to build a direct sales team for ad ops is fraught with challenges. Firstly, establishing an in-house team demands substantial initial investment in terms of time, resources, and capital. Publishers must navigate the intricacies of hiring experienced professionals, training them, and constantly updating their skills to keep pace with the rapidly evolving adtech landscape. This process is not only costly but also time-consuming, diverting focus from core business activities.

Secondly, developing strong relationships with advertisers and demand partners is a nuanced and lengthy process. An in-house team would need to start from scratch, which can be a significant barrier, especially for newer or smaller publishers. This lack of established connections often leads to missed opportunities and suboptimal ad revenue generation.

Moreover, staying ontop of the latest trends and technologies in ad ops requires continuous learning and adaptation. In-house teams must invest in ongoing training and technology upgrades to remain competitive, which can be overwhelming for many publishers.

In light of these challenges, partnering with an expert team that already possesses established relationships with demand partners emerges as a more viable option. Such teams offer immediate access to a network of advertisers and a wealth of industry experience. This approach not only alleviates the burden of building and maintaining an in-house team but also ensures more efficient and effective ad operations management.

In conclusion, while the idea of an in-house direct sales team for ad ops might be enticing, the complexities and resources required make it a challenging endeavor. Gaming publishers can find greater value and less risk in partnering with expert teams that already have strong relationships with demand partners. This strategy enables publishers to focus on their core business, leveraging the expertise and connections of their partners to maximize monetization potential.

Venatus stands ready to support gaming publishers in this aspect. Our extensive network of demand partners and deep understanding of the gaming advertising landscape positions us uniquely to help publishers navigate the complexities of ad ops. By partnering with Venatus, publishers can tap into our expertise, technology, and established relationships, ensuring a more streamlined and successful monetization strategy.