Ad Monetization with Venatus vs. Building an Ad Ops Team

Written by
February 15, 2024

Developing an effective ad monetization strategy is crucial for gaming publishers to generate revenue and maximize user engagement. In this article, we will explore two approaches: partnering with an adtech platform like Venatus or building out an in-house ad operations (ad ops) team. By weighing the pros and cons, gaming publishers can make an informed decision that aligns with their goals and resources.

Pros of Partnering with Venatus

1. Expertise and Industry Knowledge: When partnering with Venatus, gaming publishers gain access to a team of industry experts who understand the nuances of ad monetization in the gaming space. Venatus can provide valuable insights, best practices, and recommendations to optimize ad placements, formats, and targeting strategies. This expertise helps publishers maximize revenue while minimizing user disruption.

2. Access to Advertiser Demand: Venatus has established relationships with a wide range of advertisers seeking to target gaming audiences. By joining Venatus's network, publishers can tap into this demand and expose their inventory to a larger pool of potential advertisers. This ultimately leads to more monetization opportunities and higher revenue potential.

3. Streamlined Operations:

With Venatus handling the technical aspects of ad monetization, publishers can focus on their core gaming content and audience engagement. Venatus takes care of ad trafficking, monitoring, and optimization, saving publishers time and resources. This streamlined approach allows publishers to allocate more energy towards creating engaging gaming experiences for their users.

Pros of Building an In-House Ad Ops Team

1. Control and Customization: Building out an in-house ad ops team gives gaming publishers complete control over their ad monetization strategy. Publishers can tailor their approach, experiment with different ad formats and placements, and make adjustments based on real-time feedback. This level of customization allows publishers to create a seamless user experience that aligns with their brand and audience expectations.

2. Direct Relationships with Advertisers: By managing ad operations internally, publishers have the opportunity to establish direct relationships with advertisers. Building these connections can lead to exclusive deals, better monetization rates, and more tailored ad campaigns. Publishers can negotiate terms directly, ensuring their interests are fully represented.

3. Long-term Cost Savings: While building an in-house ad ops team requires upfront investment, it can lead to long-term cost savings. By cutting out the middleman, publishers avoid paying fees or revenue shares to third-party platforms. Additionally, publishers have more control over ad inventory allocation, ensuring they maximize revenue potential.

Both partnering with Venatus and building out an in-house ad ops team present viable options for gaming publishers looking to monetize their content effectively. Venatus provides expertise, access to advertiser demand, and streamlined operations, while building an in-house team offers control, customization, and long-term cost savings. Ultimately, publishers must weigh these factors against their goals, resources, and capacity to determine the best approach for their ad monetization strategy.