7 Steps Brands Can Take to Ensure COPPA Compliance Inside the Metaverse

Written by
February 15, 2024

As the gaming industry continues to expand into new dimensions, the metaverse is emerging as a dynamic space for immersive experiences. However, with this growth comes the need for brands to navigate complex regulations, such as the Children's Online Privacy Protection Act (COPPA). Ensuring compliance in the metaverse is crucial for gaming publishers looking to monetize their content while protecting the privacy of young users.

1. Understand COPPA requirements: Familiarize yourself with the key provisions of COPPA, which aim to protect children under the age of 13. It is essential to know the rules and obligations associated with collecting, using, and disclosing personal information from young users.

2. Identify age-appropriate content: Marking content as suitable for different age groups is a vital step toward COPPA compliance. Clearly define and designate age-appropriate areas within the metaverse to maintain a safe environment for children and comply with COPPA guidelines.

3. Obtain verified parental consent: When collecting personal information from children, it is crucial to obtain parental consent. Implement robust procedures to validate the consent process in the metaverse, ensuring that only authorized individuals can provide consent on behalf of their children.

4. Implement strict data protection measures: Safeguarding personal information is paramount. Implement strong data protection measures, such as secure data storage, encryption, and regular audits, to prevent unauthorized access or data breaches. Show both users and advertisers that their data is safe within the metaverse.

5. Educate and train employees: Foster a culture of privacy and compliance by providing comprehensive training to all employees involved in managing user data. Educate them on COPPA requirements, the importance of data protection, and the consequences of non-compliance.

6. Regularly assess and update policies: Stay up to date with evolving regulations and adapt your policies accordingly. Regularly review and revise privacy policies, terms of service, and age verification procedures to align with COPPA guidelines and ensure ongoing compliance.

7. Partner with a trusted adtech platform like Venatus: Collaborate with a reliable adtech platform like Venatus, which prioritizes COPPA compliance. Venatus offers innovative solutions that help gaming publishers monetize their content while providing a safe and compliant environment for young users.

Navigating COPPA compliance in the metaverse can be challenging, but by following these steps, gaming publishers can ensure they are meeting their obligations while providing engaging experiences for users of all ages. And with the support of a trusted adtech partner like Venatus, publishers can confidently monetize their metaverse content while maintaining COPPA compliance.