3 Advanced Ads.txt Use Cases for Gaming Publishers

Written by
February 15, 2024

Ads.txt has become an integral part of the adtech ecosystem, providing transparency and security for programmatic advertising. While gaming publishers have been quick to adopt this industry standard, many are still unaware of the advanced use cases that can further enhance their monetization efforts. In this article, we will explore three advanced Ads.txt use cases specifically tailored for gaming publishers.

1. Embrace Direct Relationships with Game Developers: Gaming publishers often have strong relationships with game developers and can leverage those connections to secure direct deals. By including the developer's Ads.txt file on their website, publishers can ensure that only authorized programmatic buyers have access to their inventory. This not only ensures brand safety but also allows publishers to negotiate favorable terms directly with game developers, resulting in higher revenue and a more streamlined monetization process.

2. Monetize Outside of Traditional Gaming Content: While gaming-related content is the bread and butter of gaming publishers, they can also monetize their non-gaming content. By including Ads.txt files from relevant advertisers across different niches, publishers can extend their monetization efforts beyond just gaming. For example, a gaming website that also covers technology news and reviews can include Ads.txt files from technology advertisers, opening up new revenue streams and targeting a wider audience.

3. Maximize Revenue through Header Bidding: Header bidding has revolutionized programmatic advertising, and gaming publishers can leverage this technology to maximize their revenue potential. By implementing Ads.txt within their header bidding setup, publishers can ensure that only authorized buyers participate in the auction. This helps eliminate unauthorized resellers and reduces the risk of fraud, while also driving competition among legitimate buyers, leading to better CPMs and revenue.

At Venatus, we understand the importance of advanced Ads.txt implementations for gaming publishers. Our platform is designed to support publishers in implementing these use cases through our easy-to-use interface, providing them with the tools they need to fully optimize their monetization strategy. By embracing direct relationships, monetizing non-gaming content, and incorporating Ads.txt into header bidding, gaming publishers can enhance user engagement, maximize revenue, and stay one step ahead in the ever-evolving world of programmatic advertising.

Ready to take your Ads.txt implementation to the next level? Contact Venatus today and unlock the full potential of your gaming inventory.