10 Eye-Opening Video Advertising Stats

Written by
February 15, 2024

Video advertising has emerged as a powerful tool for gaming publishers to engage their audience and boost revenue. As a gaming publisher, it is crucial to stay updated on the latest trends and statistics in video advertising to optimize monetization strategies and stand out in the competitive landscape. Here are 10 video advertising stats you should know:

1. Video ads convert: Studies have shown that video ads have higher conversion rates compared to other ad formats. By leveraging the immersive nature of video, publishers can effectively capture the attention of their audience and drive action.

2. Mobile video is on the rise: With the increasing popularity of mobile gaming, mobile video ads have become a key revenue driver. Mobile video ad spending is projected to reach $30.2 billion by 2024, highlighting the importance of optimizing video ads for mobile screens.

3. Longer videos yield better engagement: While shorter videos have their place, longer videos tend to generate higher engagement rates. Publishers can leverage this by creating compelling storytelling experiences through longer video ads.

4. Programmatic video advertising is growing: Programmatic advertising enables publishers to automate the buying and selling of video ads, ensuring efficient targeting and improved ad performance. In 2020, programmatic video ad spending was expected to reach $46 billion - this has since been exceeded vastly.

5. Interactive video ads increase user engagement: Interactive video ads, such as playable ads or quizzes, allow users to actively engage with the ad content. These ads not only entertain but also provide valuable insights for advertisers.

6. Video ad completion rates matter: Completion rates indicate how many viewers watched the entire video ad. Higher completion rates signal better engagement and can attract more advertisers looking for quality inventory.

7. Ad viewability is crucial: Viewability measures the visibility of video ads. Publishers should strive for high viewability rates to ensure that their ads are seen by users. Venatus, an adtech platform, aims for 80% viewability for all its partnered publishers.

8. Personalization drives results: Tailoring video ads to specific user segments based on demographics, interests, or behavior can significantly improve engagement and ad performance. Personalized video ads have been found to increase click-through rates by up to 300%.

9. Video ads on social media are effective: Social media platforms, like Facebook and Instagram, offer excellent opportunities for video ad placement. With billions of active users, these platforms can help publishers reach a vast audience and drive substantial revenue.

10. Video ads increase brand awareness: Video ads create memorable brand experiences and generate higher brand recall compared to other ad formats. By incorporating video ads into their monetization strategies, publishers can enhance brand awareness for themselves and their advertisers.

By understanding and leveraging these video advertising statistics, gaming publishers can unlock the full potential of their monetization strategies. Venatus, with its expertise in adtech, can assist publishers in optimizing video ad placements, enhancing viewability, and driving maximum revenue. Stay ahead of the competition by embracing the power of video advertising in the gaming industry.