10 Eye-Opening App Monetization Stats

Written by
February 15, 2024

Mobile app monetization has become a crucial aspect of success for gaming publishers. To help you navigate the ever-changing landscape of app monetization, we have compiled a list of 10 statistics that every publisher should know. Understanding these numbers will not only help you maximize revenue but also enhance user engagement.

1. $461.7 billion: The total estimated global app revenue by 2023, showcasing the tremendous potential for monetization in the app industry.

2. 79%: The percentage of global app store consumer spending generated by gaming apps. This stat emphasizes the importance of the gaming genre in app monetization.

3. 53%: The share of global app installs attributed to gaming apps, indicating the significant user base and demand for gaming content.

4. 2.7 billion: The number of mobile gamers worldwide, illustrating the massive target audience available for gaming publishers.

5. 41%: The average revenue increase from rewarded video ads in mobile apps. Integrating rewarded video ads can significantly boost revenue while providing users with a positive experience.

6. 47%: The percentage of users who prefer in-app purchases as their preferred monetization method. This highlights the importance of offering a variety of monetization options to cater to different user preferences.

7. 79%: The projected growth rate of mobile advertising spend between 2020 and 2025, underscoring the increasing investment in app monetization strategies.

8. $0.14: The average revenue per user (ARPU) for mobile games in the United States. This figure indicates the potential for publishers to generate revenue from each user.

9. 71%: The percentage of users who are willing to view ads in exchange for free app access. Implementing non-intrusive ad formats can be an effective way to monetize while maintaining a positive user experience.

10. 7%: The global click-through rate (CTR) for mobile app ads. This metric emphasizes the significance of optimizing ad formats and placements to encourage user engagement.

By keeping these statistics in mind, gaming publishers can make informed decisions about app monetization strategies. It is essential to strike the right balance between user experience and revenue optimization. Venatus, as a leading adtech platform, can help you achieve this delicate equilibrium. Our expertise in ad optimization and extensive network of advertisers can significantly enhance your app monetization efforts. Partnering with Venatus will not only boost your viewability rates but also ensure long-term success in the competitive app monetization landscape.