MOBA Network

M.O.B.A. Network is a longstanding partner of Venatus, growing symbiotically alongside us over the past 5 years.

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ClientTarget AudienceStrategyCreativeResults

MOBA Network

Since the start of our partnership, M.O.B.A. Network have expanded their portfolio of sites significantly, growing symbiotically alongside Venatus. M.O.B.A. Network’s flagship site, Mobafire.com, offers general strategy guides for League of Legends and offers a space for its users to share and discuss tactics for the globally-popular MOBA game. M.O.B.A. Network has grown to include many other title specific site communities, including Hearthstone, Overwatch, Smite, Minecraft and many more - with a total of 23 sites across their current portfolio. 

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Target audience

Inventory / Network

M.O.B.A. Network boasts over 7.5m monthly active users worldwide, with an average of over 100m ad impressions served monthly. Its main entity, Mobafire.com, is most popular with males aged between 18-34 years old and has its largest audiences based in the United States, Vietnam and Poland.

MOBAFire.com, CounterStats.net, Teamfight Tactics, WildRiftFire.com, RuneterraFire.com, SMITEFire.com, DOTAFire.com, FarmFriends.gg, ForzaFire.com, ArtifactFire.com, HeroesFire.com, VaingloryFire.com, MTGSalvation.com, MineCraftForum.net, WOWDB.com, MMO-Champion.com, MMORPG.com, BlueTracker.gg, HearthPwn.com, DiabloFans.com, OWFire.com, OverFrame.gg.

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Strategy

Venatus has focussed its efforts of improving the quality of ad impressions served across its network, resulting in better CPMs for publishers and increases in ad viewability, whilst optimising ad spend for advertisers. 

MOBA Network

Creative

Ad Formats

M.O.B.A. Network utilises all major formats offered by Venatus, including display banners, rich media takeovers and both in/out-stream video. In addition, M.O.B.A. Network are also open to custom placements should advertisers request this. 

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Delivery

Powerful Monetization

Throughout their partnership with Venatus, MOBA Network have seen incredible results across their portfolio of sites. Increases in ad fill-rates and ad-viewability have had a measurable impact on their ad revenue, with CPMs multiplying by 5.6x.

+49%

Fill-rate increase

+49%

5.6x

CPM

5.6x

+50%

Ad Viewability increase

+50%

Results.

Testimonial

“I’m happy to extend our partnership with Venatus as we have developed a great relationship over the years. Both of us are on a growth journey and we work hard together to deliver a great advertising experience for the many brands that are looking to reach the growing gaming communities across the world.”

Björn Mannerqvist

CEO

MOBA Network

MOBA Network

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